23. Last Name Only

One of the most common mistakes is the attempt to learn both first and last names. Always—I repeat, always— pay attention to the last name only. A person never can be offended if called by his last name with Mr., Mrs., or Miss properly affixed. The first name can come later, and usually is given by the person himself. It is easier to have only one name to remember, and the fact that last names are gen­erally much more distinctive makes your improvement in recalling names fall into line twice as fast

If, sometime, you find yourself unable to recall a name, run through the alphabet letter by letter, and the name will come through.

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