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Preface - This primer on memory training, though primarily for adults, is also suited for teachers and parents concerned with child education and development. It is in the early years of school attendance that boys and girls start out on the road to success. All educators agree that this road can be traveled more smoothly with the aid of a good memory.

Interoduction - It is the intention of the author of this book to prepare a condensed memory course that will implant itself indelibly on the minds of its readers. Many memory courses have been published that are not simplified in any form and, therefore, scare the reader before he ever gets started. The following presentation is designed to give a boost to the memory power of people in all walks of life and all ages. Intense desire on the part of the reader, coupled with atten­tion and repetition, will solidify that person's memory

Section 1 - MEMORY MAGIC - IT'S EASY TO REMEMBER

01. Prove a Point - A day never passes that someone of you does not say, "I have the worst memory in the world." If you really feel this deficiency, with a little effort you can do something about it. I propose to show you how.

This chapter is not directed toward assisting you to memorize more easily. It is designed to prove a point.

02. Memory Method - To make memory training a simple maneuver for any active mind, I heartily recommend the Auto-Magic* system. It is simple, yet tremendously effective.

Example: Visualize each of the following parts of an automobile.

03. Clean the Slate - In order to wipe the slate clean, after completing your project, always see that part of the automobile alone again. In other words, let us suppose that you are going to the store to buy bread, cheese, and sardines. Picture the bread on the #1 (radiator cap), the cheese smeared on the #2 (head­lights) and the sardines tied by their tails to the #3 (bum­per)

04. Suggestions - Every time you see your automobile or picture an auto­mobile in your magic eye, see the radiator ornament first. If you have placed an object or errand on the radiator ornament, then this object will immediately come to mind.

Make lists of twenty miscellaneous objects or errands and practice regularly to see how much your memory is improving, or take a newspaper or magazine and try this exercise. It will prove to be fun and you will startle your friends with your ability.

05. Absorb - In reading a book, letter, article, or whatever it may be, picture each scene or action as you read. Pick up a news­paper or a magazine and read a few sentences. Picture as you read. Do this several times. Read an advertisement. See how clearly the writer has portrayed his product and what it will do.

06. Exaggeration - Exaggeration and amplification can improve anyone's memory. If an object is normally large, make it either larger or a great deal smaller. Do this even to the point of making the object seem ridiculous. It will stay with you a great deal more easily and also longer. If you hear a name, or someone tells you something that you desire to remember, amplify the sound or possible effect of it. This is more effective in single instances than in group effort.

07. Outlines - Initialing and indexing may well serve as a ready refer­ence outline for public speakers and for students in class­room recitations.

Example: In delivering a talk on salesmanship, a speaker may desire to include the following good points; Fairness to competition, Intelligence, Gratitude, Honor, Truth. These, when initialed, spell fight.

08. Geographical - The three Pacific coast states are Washington, Oregon, and California. WOCor COW. See a cow lying, sunning herself, on the seaside of the Pacific Ocean. Picture this in your magic eye. COWrepresents the initials of the Pacific Coast states.

09. More Geography - Many persons have trouble recalling which of two cities, Bismarck and Pierre, is the capital of North Dakota and which is the capital of South Dakota. B is before P in the alphabet. B, therefore, comes first. It is on the top. The top state is the northernmost state; therefore, Bismarck is the capital of North Dakota.

10. Foreign Languages - The study of foreign languages can be made a great deal easier by following the advice of Socrates, who said, "Never use a word without seeing in nature that for which the word stands." A mental picture of the word based upon real live things, with the use of association as a crutch can be of tre­mendous assistance to the language student

11. Rhymes + Codes - We are all familiar with the rhyme "Thirty days hath September . . ." Many times in childhood we turned to it for the information that it contains. Some older persons still refer to it as a simple and sound method for ascertaining the number of days in a stated month.

12. Medics - The twelve cranial nerves are among the many things that must be memorized by all medical students. These twelve cranial nerves: olfactory, optic, oculomotor, trochlear, trigeminal, abducens, facial, auditory, glossopharyngeal, vagus, spinal accessory, and hypoglossal can be pictured easily with the Auto-Magic* system. The first, the olfactory, could be an old factory placed on the radiator ornament of the car; as number two, the optic nerve, could be placed with an eye seeing out of each of the automobile headlights.

13. Legal Assistance - The value of the Auto-Magic* method in simplifying memorization of legal terms is exemplified by its use in relation to the amendments to the Constitution. For instance, in order to memorize these most easily, you could picture them in place on the Auto-Magic* automobile; number one, dealing with freedom of religion, speech, press, assembly, and petition, could be pictured as a big Liberty Bell, or a Bible, printing press, or one of the objects or group of objects, placed upon the radiator ornament of the car.

14. Salesmen - Nearly all salesmen necessarily carry catalogs. If they will develop the catalog by sections and tie it into the Auto-Magic* system as follows, I believe they will find it a great deal easier to locate items they wish to present to the cus­tomer as soon as he makes an inquiry.

15. School Days - The requirement of memorizing in the classroom varies with state educational policies. It also appears to go in cycles. The memorizing of poetry, parts in plays, symbols in chemistry, is an important part of the development of a youthful mind. If memory work in education can be made easier, or if retention can be improved or developed, then another of our goals has been achieved.

16. Forget - Probably the key to all memory improvement can be termed organization-observation-attention—absorption-reten­tion-recall. Using the first letter of each of these words, you get oo—aa-rr, which is fairly easy to remember. I say organ­ization, because your thoughts must be organized. This can be done through the Auto-Magic* system. I use observation, because you must observe thoroughly what you read and what you see in order to recall it over the years; attention, because attention improves concentration, and concentration is the red carpet to both memorization and success.

17. Organization - By organizing our thoughts and grouping them through the use of the Auto-Magic* system, you are able to reach into a mental file and pull out necessary information upon a moment's notice.

18. Observation - Practice observing the people that you meet, the things that you see, and the places where you go. Ask yourself questions about the things that you have seen and done dur­ing the day. Give yourself an extensive test. Try to sit in your living room and see every item in the kitchen and the color of each item.

19. Attention - Attention is the key to concentration. You can concen­trate wherever your heart is. As long as you are not pre­occupied, you have the power to retain and recall anything you have the desire to remember. If you desire to remember, you pay attention and therefore are able to memorize.

20. Absorption - Concentration and attention combine to permit our minds to absorb whatever we may see and whatever we may hear.

Retention and recall are coupled because they work together. A great deal of satisfaction will be derived from attention to details. Your knowledge, personality, and income will greatly benefit from the improvement of your memory.

21. Spelling - The use of organization and retention in spelling is of the utmost value. If the speller will exaggerate the letter in the word that is normally left out, it will stay in his magic eye a great deal longer, probably on a permanent basis.

Examples: In regard to my own last name, it is often confused because the writer will leave out the letter e; therefore, I would suggest that you picture the name as follows: hayEs.

Section 2 - The sweetest sound ... the sweetest sound of all ... is the sound of your own name. Everyone likes to hear his own name. Everyone resents being called by a wrong or mispronounced name.

Before World War II, I was asked to speak before a civic organization in Nashua, New Hampshire. While wait­ing for the dinner to begin, I was introduced to over fifty strangers. Later, while we were seated at the table, waiting for dessert, the master of ceremonies discovered that I could recall the name of everyone I had met.

22. Repetition - When you meet someone for the first time, repeat the name at the time of the introduction and then insert it several times into the general conversation. If the oppor­tunity presents itself for you to introduce the new acquaint­ance to someone, be sure to use it.

23. Last Name - One of the most common mistakes is the attempt to learn both first and last names. Always—I repeat, always— pay attention to the last name only. A person never can be offended if called by his last name with Mr., Mrs., or Miss properly affixed. The first name can come later, and usually is given by the person himself. It is easier to have only one name to remember, and the fact that last names are gen­erally much more distinctive makes your improvement in recalling names fall into line twice as fast

24. Caricaturing - One of the greatest guides to name retention is the singling out of one feature in a face. This can be amplified by the use of the caricaturing system. When you see a cari­cature in a newspaper or magazine, you find that the person has been caricatured by the amplification of the outstanding feature of his or her face. This method is highly recom­mended for the memorizing of names and faces on a perma­nent basis. This is one of the most important features in this entire publication.

25. Photographs - ..........

Section 3 - NUMERIC-PHONETIC SYSTEM

26. Alphabetical - The first section of this book presented a simplified method for memorization. We shall now deal with figures and with a permanent filing system.

Figures, if pictured as articles in a scene of life, can be more easily retained. If you will study the accompanying chart, you will find that the consonants represent figures. The vowels are always silent so far as figures are concerned. The code itself is based on phonetic spelling and pronuncia­tion. In order to become adept at memorizing numerals, you should study this table.

27. Code Words - These should be practiced a great deal. If you will give yourself some exercises, such as writing down miscellaneous items then quickly filling in the code words that represent them, you will find that you will become very familiar with them in a short time. You may group two numbers by the following method. Suppose the number is 3255. You can picture a moon with a lily growing out of it.

Conclusion - Now that you have finished studying this book, sit back a moment and think how far you've come.

Having mastered the principles of the Auto-Magic* Memory Method and the one hundred numeric—phonetic code words in Section Three, you have at your fingertips a power­ful tool—the ability to call to mind every fact, face and figure you will ever need to know.

THE END